HGTV reno and décor personality “Moving the McGillivrays” is the #1 show on the HGTV network
PARA Paints Announces Partnership with Scott McGillivray
TORONTO, ON (January 11, 2017) – PARA Paints, an integral part of the Canadian decorating landscape for over a century, announces its exclusive partnership with award-winning HGTV Canada host, celebrity contractor and real estate expert, Scott McGillivray.
“For years, we’ve been using PARA paint on Income Property, and I also use it in my own home because I love the colour options and it provides great coverage for an excellent finish,” said Scott McGillivray. “As a contractor, I’m able to get the job done right the first time around with PARA paints, which obviously provides huge value, and it’s one of the reasons why I’m really happy to be involved in a partnership with PARA.”
This year Scott will be joining PARA Paints at the Interior Design Show in Toronto, which takes place at The Metro Toronto Convention Centre from January 19th to the 22nd. On Sunday January 22nd, Scott will be chatting with House & Home Magazine’s editor-in-chief, Beth Hitchcock and Senior Design editor, Joel Bray. Their discussion will focus on design tips and tricks to help guests understand how they can get the décor looks they love from Scott’s shows, and from the pages of House & Home magazine. Afterward, Scott will be available for a meet-and-greet at the PARA booth.
“We are so excited to be partnering with Scott. He brings quality to any project he touches and makes sure the job is done right the first time with beautiful upscale results that parallels what our brand delivers,” said Garry Belfall, Brand Manager at PARA Paints. “This is a big year for PARA. We are launching a new PARA website, we will be rebranding our product lines and we are rolling out a new colour system later in the year, so this partnership could not have happened at a better time.”
The new Color Journeys™ colour program by PARA Paints is the solution to a search for exceptional colour combinations and inspired palettes. This collection of over 1100 colours has been expertly curated to feature refined hues that can easily help you complete every project. It features 24 palettes grouped into four collections— Color Directions™, Six to Mix™, Color Chronicles™ and Contractor Solutions ™ – each created to honour a different purpose, time, period and style. For a sneak preview of the new Color Journeys™ colour program visit PARA’s booth at IDS (#1434) and for more information on Scott McGillivray partnership visit the newly redesigned Para.com.
PARA is the trusted Canadian paint brand that provides top quality products and has offered colour trend and colour coordination advice to consumers, contractors and designer and decorators for over 100 years. PARA’s Color Journeys™ colour system is expected to be available at PARA independent dealers during 2017.
About Scott McGillivray
One part savvy real estate investor, one part skilled celebrity contractor, and one part accomplished entrepreneur, Scott McGillivray is a triple threat. Best known as the host and executive producer of the award-winning HGTV series, Income Property, Scott has taken home renovation television to the next level, helping cash-strapped homeowners choose their perfect investment property and renovate it to generate maximum rental income. Over the 11 seasons, Income Property celebrated 150+ episodes airing on HGTV and DIY Network, as well as other networks across 30+ countries. This fall, Scott McGillivray broke HGTV Canada ratings records with the launch of his smash-hit new series, Moving the McGillivrays, which followed his family over 10 episodes as they moved into their new home. For more about Scott, visit: www.ScottMcGillivray.com or check follow him on Facebook, Twitter, YouTube, Instagram or Pinterest.
ABOUT PARA Paints
As producers of premium architectural paints, stains, varnishes and specialty products, PARA Paints has been an industry leader with a steadfast commitment to providing quality products. In addition to issuing leading edge colour décor trend advice to the Canadian designer, contractor, and consumer since 1915, PARA Paints is a proud supporter of the interior design blog community. PARA Paints is available at leading paint and decorating retailers across Canada. Find them on online at www.para.com, Twitter @PARApaints and on Facebook.
For more information, please contact:
Birchall & Associates Inc.
905-338-7600 ext. 101
Birchall & Associates Inc.
905-338-7600 ext. 108